Who We Are

Mindset is a new-generation digital brand creating trending designs, powerful supplements, intelligent tools, and bold visual stories. Built by creatives and athletes across the globe, we blend underground culture with cutting-edge technology - to fight mediocrity and inspire action.

What we do

  • Product mockup

    Design

    Apparel & Accessories that stand for something

  • Supplements

    Formulas that fuel focus, recovery, strength & clarity

  • Digital Products

    Tools, courses, ebooks for mental performance & daily structure

  • Studio Services

    Video, branding, campaigns - built with AI speed & creative depth

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Our Philosophy

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Mindset is the weapon. In a world full of distractions, we build tools for clarity, focus, and inner strength. We don't follow trends - we build movements.

Who's behind it?

Mindset grew out of airports, gyms, and late-night sessions across Thailand, Germany, and the U.S. Today, our remote team is made up of athletes, creatives, editors, and developers pushing the limits of what’s possible with AI, hustle, and belief.

  • Heinrich Songmin Berger

    Director • DOP • Computer Scientist - Founder

  • Thomas Tamale

    Model • Designer • Editor - Founder

  • Aaron Rufer

    Actor • Manager • Marketing - Founder

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Join the Movement

We collaborate with creators, athletes, marketers, and visionaries who vibe with our mission. Whether you're looking to work with our studio, model our gear, or co-create something fresh - hit us up.

Our first physical studio is being built in Phuket, Thailand - part content space, part cannabis café, part concept store.

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